The influence of the Azerbaijani Diaspora is growing.
If there is a conflict between Azerbaijan and Armenia, it will be a political defeat for Russia no matter how it ends, said Nikolai Svanidze, popular TV journalist, member of the Russian Public chamber and member of the expert council of the Interregional public organization of the Society of Friendship with Azerbaijan.
He said that the statement is that the emotional degree is rising and few years are left for the peaceful resolution of the conflict while Russia needs to show increased activity in this region.
"I think it is impossible to settle the issue peacefully at once. The parties' positions are polar and it is impossible to meet one and another at the same time. We need a continuous dialogue, this must be achieved, despite the high emotional spirit and this is Russia’s. I repeat once again that if there is a conflict between Azerbaijan and Armenia, this will be a political defeat for Russia no matter how it ends".
Nikolai Svanidze noted that the influence of the Azerbaijani Diaspora is growing.
"Moscow has a very strong community of big businessmen and super-elite Azerbaijani business, and it is a very influential lobby. Moreover , the action that was taken, namely the organization of the Society of friendship between Russia and Azerbaijan, is very helpful. Let's see how the news services of major departments are working, they are taking journalists with them, showing, telling and thus attracting attention to them.
There must also be public relations services at the state level. They must invite, show the country and city, and even if journalists or politicians have been set up negatively, they will turn into people who are sympathizing this country. It is psychologically more difficult to take a position, which will face misunderstanding or antipathy among the people with whom he sat at the same table. That is, I want to say that the contacts are the most effective means of influence".
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